ACCOUNT ACTION; MEDIA MOVES; COMINGS & GOINGS; FOR THE RECORD

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Tetley, Shelton, Conn., named four finalists for its estimated $9 million to $12 million tea account: Cliff Freeman & Partners and Lord, Dentsu & Partners, both New York; C&M Advertising, Woodbridge, N.J.; and Earle Palmer Brown, Bethesda, Md. Rotando Partners, Stamford, Conn., previously handled.

Esprit de Corp., San Francisco, is seeking its first agency to handle the image and creative portion of its estimated $8 million advertising account, previously in-house.

Massachusetts Office of Travel & Tourism kept Houston, Effler & Partners, Boston, as agency for its $6 million business after a review.

Merchandise Entertainment Television, New York, to Gigante Vaz & Partners, New York, from D'Arcy Masius Benton & Bowles for its $5 million interactive cable TV channel account.

Canandaigua (N.Y.) Wine Co. to Trone Advertising, Greensboro, N.C., from agencies on a project basis for its estimated $5 million wine business.

Connecticut State Lottery, Newington, is reviewing its estimated $2 million account, now at Cronin & Co., Glastonbury. Gregory & Clyburne, Stamford, and Lang/Durham, Hartford, will also pitch.

Oregon State Lottery, Salem, has put its nearly $1 million account in review. Incumbent Cole & Weber, Portland, is expected to participate.

Thom McAn, Worcester, Mass., to Mad Dogs & Englishmen, New York, from Kirshenbaum & Bond for its $4 million shoe marketing account. Mad Dogs is an independent partly owned by Kirshenbaum principals. The move, which will keep the same director and executives on the account, is attributed to a conflict with Kirshenbaum's recently acquired $16 million Keds Corp. account.

Caja Espana, Leon, Spain, to RZR ( Lowe), Madrid, from Vitruvio/ Leo Burnett for its $3.6 million bank business.

Bristol-Myers Squibb's Mead Nutritionals unit to Howard, Merrell & Partners, Raleigh, N.C., first agency for adult nutritional product development.

Berlex Laboratories to Dugan/Farley Communications, the Upper Saddle River, N.J.-based health division of Ally & Gargano, New York, first agency for Climara, an estrogen patch awaiting Food & Drug Administration approval.

National Geographic Traveler magazine to Arnold Advertising, McLean, Va., from the Campbell Group, Baltimore.

Hambletonian Society, East Brunswick, N.J., to DMB&B Licensing Group, Bloomfield Hills, Mich., to develop a range of licensed products for the harness racing organization.

Edward Grebow to exec VP-operations and administration, a new post at CBS Inc., New York, from senior VP-operations and administration. Also to new posts: Ellen Oran Kaden, general counsel and corporate secretary, to exec VP from senior VP; to exec VP-finance from senior VP-finance.

Missing Link Communications, Englewood, Colo., and Ziff-Davis Publishing Co., New York, moving ahead on their new TV venture (AA, May 2), this August will start producing "Tech TV," four 30-minute weekly shows about personal computers including news, home shopping and infomercials.

British Broadcasting Corp., London, and Pearson, the media and entertainment company that owns the Financial Times, have formed an international strategic alliance to jointly develop satellite TV channels and other media ventures.

WB Network, Burbank, Calif., a new broadcast network making its debut in January from Warner Bros. and Tribune Broadcasting Co., is in upfront negotiations with two major ad agencies about charter advertising deals. The negotiations are being handled by WB head Jamie Kellner, who expects to sell "a little more than 50%" of WB's prime-time ad inventory during the upfront period.

Sussex Publishers, New York, has as expected acquired Spy. The magazine suspended publication in March but will relaunch with a July/August issue and a rate base of 165,000. Terms weren't disclosed.

Robert H. Schmidt last week resigned as president of Dreyfus Service Corp., New York, anticipating completion of Mellon Corp.'s acquisition of the mutual fund marketer. Mr. Schmidt, 55, was a founder of the now-defunct Levine, Huntley, Schmidt & Beaver, which had handled the Dreyfus account.

Anthony M. Lavely to VP-marketing and product development, Domino's Pizza, Ann Arbor, Mich. He succeeds Larry Sheehan, who left in January. Mr. Lavely most recently developed five Kenny Rogers Roasters restaurants. He has served in various marketing post at Burger King and Long John Silver's.

Peter Mackey, 38, to senior VP-group director, a new post at FCB Technology, San Francisco, from senior VP-managing director, Anderson Lembke.

The diet supplement industry won a partial victory last week when the Senate Labor & Human Resources Committee approved delaying the July effective date for new federal labeling regulations. The committee, despite Food & Drug Administration opposition, voted to set up an independent commission that would have two years to decide what's the best way for the federal government to approve label health claims by dietary supplements. The issue still awaits a House vote.

Calvin Klein's new poster boy for underwear and jeans is model Michael Bergin, 25, who succeeds Marky Mark, the sometimes controversial actor and rapper whose contract expired in January. Mr. Bergin is now appearing in print and outdoor advertising solo and with model Kate Moss.

BFP Holdings Corp., Glendora, Calif., parent of Treasure Chest Advertising Co., has concluded the acquisitions of Retail Graphics Holding Co., Dallas, and KTB Associates, Saugerties, N.Y. Treasure Chest is now the largest printer of retail ad circulars, Sunday comics and TV listings in North America.

PepsiCo Foods International is introducing Doritos tortilla chips in the U.K. with a $9 million campaign including TV spots created by BBDO Worldwide, New York, breaking early next month. Pepsi plans to roll out the brand in at least a dozen markets in Europe, Latin America and Asia by the end of 1995.

The Vermont Senate rejected a bill, inspired by R.J. Reynolds Tobacco Co.'s Joe Camel campaign, that would have banned using cartoon characters in ads or displays for products not lawfully purchased by minors.

Microsoft Corp., Redmond, Wash., is ending the use of suggested retail prices July 1 in the U.S. and Canada, taking the lead among software marketers, but following PC hardware marketers in abandoning factory-set suggested prices. The move is expected to have little or no affect on software marketing and should not affect prices.

The public evidently didn't go for the infomercial for the Broadway show "The Best Little Whorehouse Goes Public." The half-hour commercial, which hawked the production with discount preview tickets and was the first-ever infomercial for Broadway, was canceled after 14 airings. Future Thunder Productions, which produced the infomercial, said it was difficult to get prime-time broadcast slots.

America Online, Vienna, Va., agreed to acquire Redgate Communications Corp., Vero Beach, Fla., in a deal valued at $35 million. Ted Leonsis remains president-CEO of Redgate and becomes an officer of America Online, reporting to President-CEO Steve Case.

Sears, Roebuck & Co. last week told shareholders at its annual meeting that more than 220 new retail outlets will open in 1994 following the company's successful repositioning last year. New stores planned include 125 rural independent dealer stores selling appliances, 40 for Sears Auto, 30 Homelife furniture outlets and 27 for hardware. The company reported record earnings in 1993.

Coca-Cola Co. last weekend broke a new TV campaign touting its worldwide sponsorship of World Cup '94. The effort kicks off with a global spot from Creative Artists Agency, Beverly Hills, Calif. McCann Erickson Worldwide, New York, has also created three spots to appear next month.

MarketSource Corp., Cranbury, N.J., is creating a new cooperative snack food sampling program aimed at college students. The college marketing and sampling company, which estimates the college snack food market at $7.3 billion a year, said it has two marketers signed up for the program but wouldn't reveal the names.

Paramount Licensing and Paramount Television groups, Hollywood, Calif., have created an unusual merchandising campaign for the upcoming "Star Trek Viewers Choice Marathon," which will run in conjunction with the final episode of "Star Trek: The Next Generation." Each of the 200 stations airing the marathon will integrate 10 60-second spots to promote the direct sales of special "Star Trek"-related merchandise, and will take a share of the revenue from sales.

Clarity Coverdale Fury, Minneapolis, is the new name for the agency previously known as Clarity Coverdale Rueff. The name change for the $34 million shop reflects the contribution and ownership of Jerry Fury, VP-associate creative director. Robert Rueff left the agency in 1992.

Mering & Associates, Sacramento, Calif., won best-of-show honors in the 11th annual northern California Addy awards last week for a humorous TV campaign for KSFM-FM. BBDO Worldwide, San Francisco, took home the most awards at 20, among them a best-of-division for a poster for the San Francisco Art Institute.

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