Alaska Airlines, Seattle, is reviewing its account, with Goodby, Silverstein & Partners; Gardner, Geary, Coll & Young; and Goldberg Moser O'Neill, all San Francisco, and EvansGroup and incumbent Livingston & Co., both Seattle, vying for the estimated $8 million to $10 million in business.
Cotter & Co.'s True Value hardware chain, Chicago, to Leo Burnett USA for national advertising and Italia/Gal, Los Angeles, for retail programs, from McCon-naughy Stein Schmidt Brown, Chicago, for its estimated $30 million account.
Hoechst, Frankfurt, to Heye & Partner, Munich, from Springer & Jacoby, Hamburg, for its $18 million German Jade Cosmetik fragrance account.Doubletree Hotels Corp., Phoenix, to GSD&M, Austin, Texas, from RYP & Moss, New York, and McCann-Erickson Worldwide, Los Angeles, for its $15 million national Doubletree hotel chain and Guest Quarters Suites account. RYP & Moss gets the local/regional assignment for both chains, previously split between RYP & Moss and McCann.
Kodak, London, to Young & Rubicam from J. Walter Thompson Co. for its $12 million U.K. account.U.S. Coast Guard, Washington, to Emmerling Post, New York, from Bates USA for its estimated $9.5 million account.
Southern New England Telecommunications, New Haven, Conn., to Decker Rickard, Glastonbury, from Hill, Holliday, Connors, Cosmopulos, Boston, and Marquardt & Roche, Stamford, Conn., for its estimated $5 million to $7 million account.Dow Chemical, Midland, Mich., to DMB&B, Toronto, from the Jayme Organization, Cleveland, for its $3.5 million Styrofoam insulation account.
Sun Microsystems, Mountain View, Calif., to Miller/Kadanoff Promotional Marketing, San Francisco, as first direct marketing agency for its estimated $3 million account.
Presto Food Products, City of Industry, Calif., to in-house for creative and Western International Media Corp.,Los Angeles, for media buying, both from BBDO Worldwide, on its $2 million account. Dial Corp., Phoenix, to LCF&L, New York, for the introduction of a new Dial dishwashing liquid and Dial automatic dishwashing detergent (AA, Oct. 3).Borden, Columbus, Ohio, to Sive/Young & Rubicam, Cincinnati, from Grey Advertising, New York, for its cheese account.Harley-Davidson, Milwaukee, to Carmichael Lynch, Minneapolis, from Krumwiede & Associates for its consolidated MotorClothes account.DC Comics, New York, to Mad Dogs & Englishmen for the Warner Bros. division's new account.Primestar Partners, Bala-Cynwyd, Pa., to Devon Direct Marketing & Advertising, Berwyn, as the broadcast satellite service's first direct marketing agency.Munsingwear, Bloomington, Minn., to Martin/Williams, Minneapolis, from in-house to handle print and collateral advertising for its Grand Slam knit golf shirt line.
K-III Communications Corp. Chairman-CEO William Reilly dismissed as "absolutely absurd" reports the company's majority stockholder, Kohlberg Kravis Roberts & Co., used its influence to encourage a tobacco industry article in K-III's in-school publication, Weekly Reader. Anti-smoking activists made the charge after the magazine published a story that some felt presented too favorable a view of tobacco's economic impact while downplaying the health risks of smoking.
Tony Wright, president of Berlin Wright Cameron Doyle, New York, is leaving his post suddenly following what the agency called a difference in opinion about the future of the shop, now called Berlin Cameron Doyle. John Doyle, whose agency was recently acquired by Berlin (AA, Sept. 5), has been named president.
Sam Scali, 60, a longtime industry fixture and deputy chairman of Lowe & Partners/SMS, New York, has ended his day-to-day involvement with the agency but will remain a consultant.Alan Alexander and James Crimmins were named managing partners of DDB Needham Worldwide, Chicago, joining the other six partners named to succeed Susan Gillette in heading the agency in January. Mr. Alexander is exec VP-group account director, and Mr. Crimmins exec VP-director of strategic planning and research.
Victoria Horstmann to senior VP-director of corporate communications, Ketchum Communications, Pittsburgh, from free-lance investor relations consulting. Ms. Horstmann, who will be based in New York in the offices of Jerry & Ketchum, succeeds Jan Sneed, who left last summer to take a similar post at Wells Rich Greene BDDP.Jim Gwaltney to advertising manager at Ford Motor Co.'s Ford Division, Dearborn, Mich., from merchandising director. He succeeds John Vanderzee, who left earlier to become chairman at Young & Rubicam, Detroit. (For more people news, see Page 36.)
MCI Communications Corp., Bell Atlantic Corp. and Nynex Corp. were in talks about creating a wireless communications network together through a strategic alliance. The proposed agreement would harness long-distance marketer MCI's brand name for cellular and wireless telephone channels operated by the two Baby Bell companies as early as next year. Also, MCI broke an estimated $3 million network and spot TV campaign for its new automatic connection worldwide directory service, 1-800-CALL-INFO. Three TV spots plus radio and print ads in support are from Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York.
Philip Morris USA today begins a print campaign designed to let consumers know "Where we stand" on smoking-related issues, such as secondhand smoke and selling cigarettes to minors. The six full-page ads from Young & Rubicam, New York, expand on issue-related ads the cigarette marketer ran earlier this year. The campaign will run in national newspapers and magazines, with the tag "We want you to know where we stand" and a toll-free number.
Toys "R" Us and other major toy retailers may pull realistic-looking toy guns made by assorted manufacturers from their stores this month. The action comes after one New York City youth died and another was wounded by shots when police mistook their toy guns for real weapons.
BellSouth Corp. signed a preliminary agreement with state-run China United Telecommunications Corp. to become the first regional Bell to develop cellular, wireless and long-distance networks in China. Also, Cadbury Schweppes Australia announced it's setting up a $30 million joint venture with Beijing Agriculture & Industry Corp. to build a Cadbury chocolate candy factory as early as next summer.
R.J. Reynolds Tobacco Co. announced it's launching new menthol cigarette Salem Preferred, designed to "mask and change the odor" of cigarette smoke, with ads from Trone Advertising, Greensboro, N.C. The brand will be introduced on military bases later this month; the company declined to specify when the cigarettes will be available to the general public.
Florists' Transworld Delivery Association and Perry Capital Corp.'s proposed merger (AA, Sept. 26) is drawing some opposition from FTD members. A letter was sent to all members urging them to reject the merger and advocating they take control.
Whirlpool Corp. is rolling national with its energy-saving, chlorofluorocarbon-free Energywise refrigerator. The 22-cubic-foot Energywise models carry suggested retail price tags of between $1,499 and $1,549. D'Arcy Masius Benton & Bowles, New York, is handling the primarily print campaign.
Frito-Lay on Nov. 1 will begin an integrated marketing program for Fritos corn chips that includes title sponsorship of a network Thanksgiving TV special featuring Reba McEntire and the production of 3 million packages with the country singer's image on Fritos bags. The marketing effort, from DDB Needham Worldwide, Chicago; Track Marketing, New York; and DDB Needham Promotions, Dallas, comes just as Ms. McEntire's Fritos-sponsored concert tour ends.Packard Bell Electronics scrapped plans for an estimated $15 million holiday ad campaign, and instead will focus on retailer co-op advertising. The inactive account is at Kresser Stein Robaire, Los Angeles.
Levi Strauss & Co. this week repositions Dockers to a young in attitude, hipper consumer with a campaign promoting its wrinkle-free line, from Foote, Cone & Belding, San Francisco. Two spots, tagged "Pants so soft they shrug off wrinkles," will run on Fox NFL broadcasts as well as CableSports News, early morning network and on prime time, late night and local late news programming in major markets.
Procter & Gamble Co. has substantiated Tide detergent's superiority claims of "less fuzz and less fading," the National Advertising Division of the Council of Better Business Bureaus said. P&G, however, following NAD's recommendations, will modify future ads from Saatchi & Saatchi Advertising, New York, to more clearly communicate that Tide's claim is limited to cotton-rich garments.
Audi of America's new ad campaign for the Audi A6 from McKinney & Silver, Raleigh, N.C., is running on cable and spot TV and in national publications. Also, the company announced it's cutting prices on its entire line of luxury cars, reducing prices from 7% to as much as 25%.