Account action

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Paramount Home Video-Canada assigned the media portion of its account toD'Arcy, Masius, Benton & Bowles of Canada, Toronto. There was no review.DMB&B's partner agency in the U.S., TeleVest, New York, was picked byParamount Pictures earlier this month to buy all national TV advertising fornetwork, syndication and cable for Paramount's feature film and home videoreleases in the U.S. Advertising running in Canada and the U.S. is createdin-house.

McDonald's has named Target DDB Needham Venezuela to handle advertising inthat country, succeeding Leo Burnett Venezuela, C.A. DDB Needham now handlesMcDonald's in 33 countries.

Copyright December 1996, Crain Communications Inc.

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