Account action

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Levi Strauss & Co., San Francisco, to Sosa, Bromley, Aguilar, Noble & Associates, San Antonio, from Mendoza Dillon y Asociados, Newport Beach, Calif., as agency of record for its U.S. Hispanic advertising account, after a review. The Bravo Group, New York, was a finalist. Account size, once put at less than $5 million, is under review.

BellSouth Corp., Atlanta, to TransAmerica Media Group, Miami, for its consolidated Hispanic and Latin American media buying account; spending was estimated at nearly $10 million. Previous agencies: IAC Advertising, Miami, for BellSouth Advertising & Publishing Group; Sanchez & Levitan, Miami, for consumer advertising; and del Rivero Messianu, Miami, for business-to-business marketing. All remain as Bell South shops handling strategic, creative and planning for those accounts.

Transamerica Financial Services, Los Angeles, to Ogilvy & Mather Direct, Los Angeles, for its direct marketing account. Billings undisclosed.

Copyright December 1996, Crain Communications Inc.

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