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Account Action

Published on .

Modern Woman, Lancaster, Pa., a 150-store division of American Retail Group, to DCA Advertising, New York, to handle brand advertising for Capistrano, its private label of women's large-size fashion. A new campaign will break in spring; spending was not disclosed.

Van Melle Inc. to Avrett, Free & Ginsberg, New York, to develop TV advertising for its Airheads brand candy. Spending was not disclosed.

Tarlow Advertising, New York, a division of Revlon Consumer Products Corp., assigned the media buying and promotions for Revlon products in the Hispanic market to Maranon & Associates, Miami, Fla.

Copyright January 1998, Crain Communications Inc.

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