Sydran Group, San Ramon, Calif., one of the nation's largest Chili's franchisees, to Scheyer/SF, San Francisco, for the creative portion of its estimated $2 million account, a new assignment. Sydran currently operates more than 17 Chili's restaurants.
Department store chain Jacobson Stores. Jackson, Mich., brought its estimated $3 million to $5 million account in-house, from Berline Group, Bingham Farms, Mich.
Copyright January 1997, Crain Communications Inc.