Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Account action

Published on .

The Florida Marlins, the Fort Lauderdale-based Major League Baseball franchise, to Courtney & Watson, Miami Beach, for general market advertising, and Premiere Maldonado, Coral Gables, as its first Hispanic agency of record. Harris Drury Cohen, Fort Lauderdale, was the previous general agency. Billings were not disclosed.

Copyright January 1997, Crain Communications Inc.

Most Popular
In this article: