Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Account action

Published on .

Grocery-store chain Pathmark Stores, Woodbridge, N.J. awarded its estimated $12 million account to DDB Needham Worldwide, New York, according to industry execs. There was no previous agency.

Weatherby Health Care, Norwalk, Conn., a physician recruiting firm, has assigned its $1.6 million advertising and public relations account to McKay Fried & Partners, Boston, from in-house.

Copyright February 1997, Crain Communications Inc.

Most Popular
In this article: