The Christian Science Monitor, Boston, will review agencies for an account of undisclosed spending. Creative work is currently handled on a project basis.
Southern California Subway franchisees have chosen Media Impressions, Phoenix, to handle media planning/placement and local marketing and promotional efforts for the Los Angeles market. The agency will service approximately 500 LA-area stores. Estimated spending is below $3 million.
Major League Soccer to McCann-Erickson Worldwide, New York, for its first ad campaign. Spending wasn't disclosed.
Copyright February 1997, Crain Communications Inc.