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Account action

Published on .

Chevron Products Co., San Francisco, assigned Latin American consumer and trade advertising to NatCom Marketing, Miami, from Y&R Advertising, San Francisco. Spending was estimated at $4 million. First campaign from NatCom, breaking March 1, is for Chevron's global lubricants division and will appear in 26 countries in the region.

Saffola Foods, Los Angeles, to Moiselle/Dorsey/Hochman Advertising, Los Angeles, as agency of record for the vegetable oil and margarine marketer's $1.5 million broadcast account.

Copyright February 1997, Crain Communications Inc.

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