Rite Aid Corp., Camp Hill, Pa., to DeWitt Media, New York, for media planning and buying. Creative remains with incumbent MARC Advertising, Pittsburgh. Spending was not disclosed.
Amoco Corp., to Leo Burnett USA, Chicago, for media planning and buying in its Atlanta region; no previous agency. Burnett already handles Amoco's national gasoline, convenience store and auto bay services businesses.
Exeter Hospital, Exeter, N.H., will review agencies for its estimated $1 million account, won in review last November by Partners & Simons, Boston.
Copyright April 1997, Crain Communications Inc.