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Account action

Published on .

The Orange Bowl Committee, Miami, assigned its 1997-98 Orange Bowl Festival account to G&L Group Advertising, Fort Lauderdale, from FB&A Advertising, Miami. Spending was not disclosed. Also Valu Solutions LLC, Fort Lauderdale, a cash rewards network, assigned its estimated $8 million account to G&L.

AutoNation USA to del Rivero Messianu Advertising, Coral Gables, for Hispanic advertising and promotions.

Copyright April 1997, Crain Communications Inc.

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