Account action

Published on .

MediaCom, Boston, assigned its $5 million PhoneMiser account to Lois/EJL, New York.

NetChannel, South San Francisco, Calif., to Asylum, San Francisco, first agency for the $5 million to $6 million account.

Visual Edge Systems, Boca Raton, Fla., a provider of video golf instruction progams, to Kelley/Dexter, Boston, as first agency for its estimated $1 million account.

Preview Software, Palo Alto, Calif., to Partners & Simons, Boston, for its new $2 million account.

Optima Offices, Atlanta, to Cole Henderson Drake, its first agency of record for its estimated $2 million account.

GTE Corp., Stamford, Conn., assigned a consumer loyalty account to Ogilvy & Mather Direct, Los Angeles; billings were not disclosed.

Petes Brewing Co., Palo Alto, Calif., named Highway One, San Francisco, promotions agency of record.

Copyright May 1997, Crain Communications Inc.

In this article:
Most Popular