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Account action

Published on .

Borden Foods Corp., Columbus, Ohio, assigned its estimated $10 million Classico pasta sauce business to Bozell Worldwide, New York, after a review. Lowe & Partners/SMS, New York, was the other finalist. Klein & Solin, New York, was the previous agency.

Service Merchandise Co., Nashville, to Leo Burnett USA, Chicago, as agency of record to launch a brand-building campaign in the fall; Shelton Leigh Palmer, New York, handled. Spending was not disclosed.

Budd Foods, Manchester, N.H., to Wallfork Curry, Boston, as agency of record; Arnold Communications, Boston had handled Budd on a project basis; spending was undisclosed.

EnergyVision, a joint venture between Boston Gas and Williams Co., Tulsa, Okla., to Clarke Goward, Boston; no previous agency. Spending was not disclosed.

Copyright June 1997, Crain Communications Inc.

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