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Account action

Published on .

Walgreen Co., Deerfield, Ill., assigned its first ever cable TV media buying account to Leo Burnett USA, Chicago; spending is estimated at $20 million.

Chef America to rpm, the media unit of Rubin Postaer & Associates , Santa Monica, Calif., for the $10 million to $12 million Hot Pockets and Lean Pockets national broadcast account, from Western International Media Corp., West Hollywood.

Dole Packaged Food Co., Westlake Village, Calif., to Mendelsohn/Zien, Los Angeles, for its estimated $3 million account, from Colby Effler & Partners, Los Angeles.

Copyright June 1997, Crain Communications Inc.

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