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Account Action

Published on .

PK Electronics, Scotsdale, Ariz., to Partners & Simons, Boston, for its estimated $5 million account; no previous agency.

Volvo GM Heavy Truck Corp. to Carmichael Lynch, Minneapolis, for its estimated $4 million account, from Rockett, Burkhead, Lewis & Winslow, Raleigh, N.C..

AR Accessories, West Bend, Wis., to Cramer-Krasselt, Milwaukee, without a review, from Laughlin-Constable, Milwaukee; spending was estimated at $3 million.

MSG Network, New York, is searching for an agency to handle a $2 million to $5 million branding effort. No previous ageny. Advertising Agency Register, New York is handling the review.

Copyright June 1997, Crain Communications Inc.

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