Account Action

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Live Picture Corp., Scotts Valley, Calif., to Elliott/Dickens Advertising, San Jose, for the estimated $1.5 million launch of PhotoVista software for panoramic Web content development; no previous agency. Finalists in the review included CKS Partners, Poppe Tyson and Hal Riney & Partners.

MediaLogic, Plainville, Mass., to Spiessl Kitchen Vosik Advertising & Marketing, Boston, following a review. No previous agency of record; spending was not disclosed.

Phoenix Home Life Mutual Insurance Co., Hartford, Conn., to Cronin & Co., Glastonbury, Conn., to develop a PR campaign for its sponsorship of the women's American Basketball League. Billings were not disclosed.

Copyright July 1997, Crain Communications Inc.

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