Account Action

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John Deere Consumer Products, Charlotte, N.C., to Fitzgerald & Co., Atlanta, first agency for its Homelite and Sabre by John Deere brands, an account estimated at more than $5 million.

Sony Wireless Telecommunications, San Diego, to Capener, Matthews & Walcher, San Diego, a new account estimated at $1.5 million to $3 million.

Allied Domecq Spirits & Wine USA, Detroit, to Scaros & Casselman, Stamford, Conn., for the introduction of Jack & Bernie's Bloody Mary mix.

Copyright July 1997, Crain Communications Inc.

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