Frisch's Restaurants, Cincinnati, to Sive/Young & Rubicam, Cincinnati, in an agency consolidation. Spending was not disclosed. Simons Michelson Zieve, Detroit, had handled creative. Freedman Gibson & White, Cincinnati, had handled media.
Boston Brownies, a new marketer of retail-sold baked goods, to Haggman, Manchester, Mass., as first agency for PR. Spending was not disclosed.
Los Angeles County Department of Health Services, to Rogers & Associates, Los Angeles, for a one-year, $200,000 anti-tobacco PR campaign. Rogers handles the state of California's anti-smoking PR.
Copyright August 1997, Crain Communications Inc.