Genzyme Corp., Cambridge, Mass., to McKay Fried & Partners, Boston, to handle the launch of Carticel, an orthopedic surgical procedure, after a review. Spending was not disclosed.
Whistler Corp., Chelmsford, Mass., marketer of radar detectors and other electronics products, to Pagano Schenck & Kay, Boston, as first agency. Spending was not disclosed.
Copyright August 1997, Crain Communications Inc.