Kovel Kresser & Partners, Santa Monica, Calif., resigned the Los Angeles Opera account; spending is estimated at less than $1 million.
Blue Cross and Blue Shield of Massachusetts, Boston, to Holland Mark Martin Edmund from Arnold Communications, both of Boston; Arnold resigned the account last week. Spending for the first half of 1997 was reported at $500,000, down from a high of $6 million to $8 million annually a few years ago.
Northern New England Passenger Rail Authority to McDonald Communications, Portland, Me., as first agency; spending was not disclosed.
Copyright August 1997, Crain Communications Inc.