Account Action

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Ameritech Corp., Chicago, to Holland Mark Martin Edmund, Boston, for direct marketing support of Ameritech's launch of long distance service in the Midwest. Spending is estimated at $5 million. Fallon McElligott, Minneapolis, remains agency of record.

Nabisco Foods' Life Savers Co., Winston-Salem, N.C., to North Castle Partners, Stamford, Conn., for creative assignments on several brands, including Bubble Yum and Fruit Stripe gums and Now and Later candy. Spending was not disclosed. Foote, Cone & Belding, New York, remains Life Savers' lead agency.

Copyright September 1997, Crain Communications Inc.

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