Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Account action

Published on .

Liz Claiborne Corp assigned advertising for its Curve perfumes to Avrett, Free & Ginsberg, New York. Billings are estimated at more than $2 million. Avrett will break a new spring campaign early next year for the perfumes for men and women, aimed at Gen Xers.

Copyright September 1997, Crain Communications Inc.

Most Popular
In this article: