Account Action

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Insurer Plymouth Rock Assurance, Boston, to DiMassimo, New York, as its first agency, following a review. Spending is estimated between $2 million and $5 million.

Continental Airlines to Bromley, Aguilar & Associates, San Antonio, Texas, from del Rivero Messianu Advertising, Coral Gables, Fla., for U.S. Hispanic and Latin American advertising . Spending was not disclosed.

Visa USA, San Francisco, has named Dieste & Partners, Dallas, as first agency for Hispanic advertising. Spending was not disclosed.

Veryfine, Westford, Mass., has eliminated three agencies and named three others as finalists for its $3.3 million advertising account, handled for the past eight years by Mullen, Wenham, Mass. Contenders now include Boston shops Holland Mark Martin Edmund and Ingalls, Quinn & Johnson, as well as Leonard/Monahan, Providence, R.I..

Copyright September 1997, Crain Communications Inc.

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