Account Action

California Pizza Kitchen, Los Angeles, is expected to award its estimated $2 million-plus advertising account to Dentsu USA's Colby Effler & Partners, from Rubin Postaer & Associates, both Santa Monica, Calif.; it's Colby's first significant new account win since Executive Creative Director and Chief Operating Officer Rick Colby joined the shop May 1 from Lois/EJL, Los Angeles.

The American Arbitration Association, New York, to Genova & Partners, Greenwich, Conn., as first agency. Spending was not disclosed... Massachusetts Office of Consumer Affairs to CC & D Communications, Boston, for a four-week multimedia advertising project, following a review. The $300,000 program will promote the state's home improvement contractor law.

Pitney Bowes Credit Corp., Shelton, Conn., hired Merkley Newman Harty, New York, as agency of record to market its new financial services products for entrepreneurs. The company, a subsidiary of Pitney Bowes Inc., provides financing for customers purchasing Pitney Bowes office equipment. The plans and budget for the account are still being developed.

Copyright October 1997, Crain Communications Inc.