Account Action

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Encore Media Group to Richards Group, Dallas, for creative for its Starz!, Encore Movie Networks and Movieplex brands, from Jordan McGrath Case & Taylor, New York. Media for the account, estimated at $45 million, stays at SFM Media.

American Business Press, New York, named Bozell Worldwide its agency and Bozell Sawyer Miller Group its public relations firm, both New York.

Oakwood Healthcare System, Dearborn, Mich., to D'Arcy Masius Benton & Bowles, Troy, Mich., for its estimated $3 million account, after a review involving BBDO Worldwide, Southfield, Mich. Incumbent Periscope Marketing Communications, Minneapolis, resigned the account.

Rubin Postaer & Associates, Santa Monica, Calif., dropped from the $15 million-plus review for Baskin-Robbins, Glendale, Calif., leaving Deutsch-LA, Santa Monica; Foote, Cone & Belding, Los Angeles; and Persuasion Group, Venice, Calif..

Copyright October 1997, Crain Communications Inc.

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