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Account Action

Published on .

Hughes Family Markets, Irwindale, Calif., to EvansGroup, Seattle, from Evans, Hardy & Young, Santa Barbara, Calif., for the supermarket's $5 million account.

Cypress Semiconductor, San Jose, Calif., to Van Bronkhorst Group, Santa Clara, Calif., from in house for its estimated $2 million account.

Fiskars Inc. unit Royal Rubber & Manufacturing Co., South Gate, Calif., assigned Royal Floor Mats to Miller Group, Santa Monica, Calif.; no previous agency. Spending was estimated at $750,000.

Head USA, Columbia, Maryland, assigned advertising for its winter sports division, which includes Head skis, boots and Tyrolia Bindings, to Siquis, Baltimore; billings were undisclosed.

Copyright November 1997, Crain Communications Inc.

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