Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Account Action

Published on .

Hughes Family Markets, Irwindale, Calif., to EvansGroup, Seattle, from Evans, Hardy & Young, Santa Barbara, Calif., for the supermarket's $5 million account.

Cypress Semiconductor, San Jose, Calif., to Van Bronkhorst Group, Santa Clara, Calif., from in house for its estimated $2 million account.

Fiskars Inc. unit Royal Rubber & Manufacturing Co., South Gate, Calif., assigned Royal Floor Mats to Miller Group, Santa Monica, Calif.; no previous agency. Spending was estimated at $750,000.

Head USA, Columbia, Maryland, assigned advertising for its winter sports division, which includes Head skis, boots and Tyrolia Bindings, to Siquis, Baltimore; billings were undisclosed.

Copyright November 1997, Crain Communications Inc.

Most Popular
In this article: