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Account Action

Published on .

Online financial publication TheStreet.com to D'Arcy Masius Benton & Bowles from Ryan Drossman & Partners, both New York. DMB&B will break a print and broadcast campaign in January. CKS SiteSpecific, New York, remains agency of record for TheStreet.com's interactive creative.

Manhattan Cruises, New York, named Mezzina/Brown, New York, its first agency. Billings were not disclosed.

Gore-tex marketer W.L. Gore & Associates' consumer apparel division to Richardson, Myers & Donofrio from W. B. Doner & Co., both Baltimore. Billings were not disclosed. Richardson, Myers also won the account for National Aquarium, Baltimore, previously at Trahan, Burden & Charles, Baltimore.

Copyright December 1997, Crain Communications Inc.

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