Bassett Furniture Industries, Bassett, Va., to WestWayne, Atlanta,from Trone Advertising, Greensboro, N.C. Spending was estimated at $5 million.
Herdez Corp., a joint venture of Grupo Herdez of Mexico and Hormel Foods Corp., assigned additional markets and products for its Herdez salsas and chilis lines to La Agencia de Orci, Los Angeles. Spending was not disclosed.
Pharmavite Corp., Mission Hills, Calif., assigned Nature's Resource herbal supplements to Leo Burnett USA, Chicago, which already handles Pharmavite's Nature Made vitamins. Spending was not disclosed.
Future Fit Co., Carlsbad, Calif., to Avrett , Free & Ginsberg, New York, for its new PoundsOff diet bars. Spending was not disclosed.
Copyright December 1997, Crain Communications Inc.