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Account Action

Published on .

Diesel of Modena, Milan, assigned the worldwide launch of its new footwear brand to Saatchi & Saatchi Pacific, Los Angeles. The shoes will be marketed under the Diesel Collection, D Diesel and D banners and be produced under license by Global Brand Marketing, Santa Barbara, Calif. Spending was estimated at $5 million.

Copyright December 1997, Crain Communications Inc.

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