Account Action

Published on .

Solomon North America to Carmichael Lynch, Minneapolis, for its estimated $10 million outdoor equipment account, without a review. Previous incumbents included Kelly/Dexter, Boston.

World Championship Wrestling to Ogilvy & Mather, Atlanta, from in-house.

Walt Disney Co. hired Leo Burnett Hispanic, Chicago, to handle Hispanic advertising for Walt Disney World. Billings for the new account were not disclosed. Bromley Aguilar & Associates, San Antonio, Texas, and del Rivero Messianu, Coral Gables, Fla., were also finalists in the two-month pitch. Burnett already handles Disney World's general advertising, Disneyland, the Disney Institute and Disney Cruise Line.

Copyright December 1997, Crain Communications Inc.

In this article:
Most Popular