General Motors Corp.'s Cadillac Motor Car Division, Detroit, consolidated direct marketing at DraftWorldwide, Chicago, effective immediately. Draft, now handling direct mail and relationship marketing projects for the DeVille and El Dorado brands, will get Catera, Seville and a new sport-utility vehicle. Spending was not disclosed.WMC Mortgage, Woodland Hills, Calif., named Ogilvy & Mather Direct, Los Angeles, and J. Walter Thompson USA, San Francisco, as finalists for its estimated $20 million account; there is no previous agency.Labatt USA, Norwalk, Conn., to Cartel Creativo, San Antonio, Texas, as Hispanic agency for imported Mexican beers Tecate, Carta Blanca, Superior and Chihuahua. Cartel Creativo will also handle strategic development for Labatt's Dos Equis, Bohemia, Sol and Noche Buena brands. Spending was not disclosed.Silicon Graphics is considering hiring a second agency to handle its upcoming Windows NT workstation line; it said its relationship with its present agency, CKS Partners, Cupertino, Calif., would not be affected.
Copyright December 1997, Crain Communications Inc.