Account Action

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Midway Home Entertainment, Chicago, marketer of videogames, consolidated its $15 million account with DDB Needham Worldwide, Dallas. The account had been split between DDB Needham and McCann-Erickson Worldwide, Dallas.

Pittsburgh, Pa., District Ford Dealers Advertising Fund to St. John & Partners, Jacksonville, Fla., for its $6 million account.

Pan American Corp., Miami, named Beber, Silverstein & Partners, Miami, for creative and media planning for its $5 million to $10 million account, from Weller, O'Sullivan, Zuckerman & Lightcap, New York. The move was expected (AA, Feb.2).

Barton Beers, Chicago, assigned its St. Pauli Girl brand to Graziano, Krafft & Zale, Chicago, from Bozell, Chicago. Spending was estimated to be less than $1 million.

Copyright February 1998, Crain Communications Inc.

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