Guess?, Los Angeles, is contacting agencies regarding an unspecified assignment for its jeans line. Competitive Media Reporting puts spending at approximately $3 million. The marketer's account is currently in-house.
U.S. Healthcare, Blue Bell, Pa., assigned its estimated $5 million Medicare media strategy and buying account to Harmelin & Associates, Bala-Cynwyd, Pa., from Grey Direct, New York.
Copyright February 1998, Crain Communications Inc.