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Account Action

Published on .

Major League Soccer, New York, to Dieste & Partners, Dallas, for its general market and Hispanic market accounts. McCann-Erickson Worldwide was the incumbent on the general market assignment; there had been no previous Hispanic agency assignment. Spending was estimated at $4 million to $6 million.

Guess?, Los Angeles, is contacting agencies regarding an unspecified assignment for its jeans line. Competitive Media Reporting puts spending at approximately $3 million. The marketer's account is currently in-house.

U.S. Healthcare, Blue Bell, Pa., assigned its estimated $5 million Medicare media strategy and buying account to Harmelin & Associates, Bala-Cynwyd, Pa., from Grey Direct, New York.

Copyright February 1998, Crain Communications Inc.

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