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Account Action

Published on .

Dick's Clothing & Sporting Goods, Pittsburgh, to MARC Advertising, Pittsburgh, for its $10 million creative and strategic assignment, from Publicis/Bloom, New York, which resigned the account due to a client conflict.

Hitachi Home Electronics, Norcross, Ga., to Eisner & Associates, Baltimore, for its $4 million power tools account, from Bockel & Co., Atlanta.

Straight Arrow Products, Bethlehem, Pa., to MR&O Advertising, Bala-Cynwyd, Pa., for a $2 million branding campaign for its health and beauty products. The campaign will incorporate TV, radio, print and direct mail advertising. There was no previous agency.

Copyright February 1998, Crain Communications Inc.

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