Hitachi Home Electronics, Norcross, Ga., to Eisner & Associates, Baltimore, for its $4 million power tools account, from Bockel & Co., Atlanta.
Straight Arrow Products, Bethlehem, Pa., to MR&O Advertising, Bala-Cynwyd, Pa., for a $2 million branding campaign for its health and beauty products. The campaign will incorporate TV, radio, print and direct mail advertising. There was no previous agency.
Copyright February 1998, Crain Communications Inc.