Account Action

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Panasonic Interactive, Santa Clara, Calif., to Omnicom Group's Think New Ideas, New York, to handle the launch of four new gaming titles. Spending was undisclosed.

Marmot Mountaineering, a maker of upscale outdoor outerwear, has hired its first-ever agency, Hal Riney & Partners, San Francisco, to handle its estimated $2 million account.

Diva, Menlo Park, Calif., rolling out a movies-on-demand cable TV service, is contacting agencies for a strategic branding assignment.

Copyright March 1998, Crain Communications Inc.

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