Account Action

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Fox Family Channel to Pittard Sullivan, Los Angeles, as its creative/strategic ad agency, and J. Walter Thompson USA, Los Angeles, for media planning and buying. The former Family Channel relaunches as Fox Family Channel on Aug. 15. JWT handles media for Fox Kids Network, Twentieth Century Fox and Fox Family co-owned Saban Entertainment.

Midas International Corp. to CM Partners, Rolling Meadows, Ill., for relationship marketing, including direct response TV and radio, direct mail, retention and loyalty programs, consumer acquisition and consumer research.

Copyright March 1998, Crain Communications Inc.

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