Account Action

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G.D. Searle & Co., Skokie, Ill., to Leo Burnett USA, Chicago, for new arthritis drug Celebra, an estimated $20 million account.

Intuit, Menlo Park, Calif., to Foote, Cone & Belding, San Francisco, for its $10 million to $12 million account for Quicken and TurboTax software; no previous agency.,P.

Cryovac, Duncan, S.C., a plastic packaging manufacturer, to Interpublic Group of Cos.-owned Fitzgerald & Co., Atlanta, for its $8 million global trade advertising account, from Newman, Saylor & Gregory, Columbia, S.C.

Valvoline, Lexington, Ky., hired Lowe & Partners/SMS, New York, for its $25 million account. Chicago shops Cramer-Krasselt and Euro RSCG/Tatham were finalists in the review, handled by consultant Jones-Lundin Associates, Chicago. Bozell Worldwide, New York, resigned the account in November.

Copyright March 1998, Crain Communications Inc.

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