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UNYS, Rochester, N.Y., a new holding company for the Finger Lakes, Central New York and Utica-Watertown Blue Cross & Blue Shield plans in New York state, to Eric Mower & Associates, Syracuse, N.Y., to develop combined branding efforts. Spending was not disclosed. Mower, Hutchins/Y&R, Rochester, and Trainor & Associates, Utica, had been the previous agencies.

Copyright March 1998, Crain Communications Inc.

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