Internet virtual shopping mall iMall, Studio City, Calif., to Friedland Jacobs Communications, Burbank, Calif., its first agency, to handle its $7 million to $10 million account.
Grand Piano & Furniture, Roanoke, Va., a 20-store regional chain, to Yaffe & Co., Southfield, Mich., after a review. Incumbent Trone Advertising, Greensboro, N.C., didn't participate. Spending was not disclosed.
Copyright March 1998, Crain Communications Inc.