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Account Action

Published on .

RMS Titanic, London, to Saatchi & Saatchi, London, as first agency for its project to build a replica of the ship, scheduled to sail in 1999. Spending was estimated at $5 million.

Chicken restaurant chain Ranch 1, New York, to Posnick & Kolker, New York, for creative on its $2 million account, following a two-month review. McCabe & Co., New York, was the other finalist. Ranch 1, currently with 25 units, said it plans to open 1,000 outlets in the next five years. The first unit outside New York, in Montgomery Mall in Montgomery County, Md., near Washington, opened this week.

ItalJet USA, New York, to Burkhardt & Hillman, New York, to handle the U.S. launch of its scooter line. Spending is $1 million.

Copyright April 1998, Crain Communications Inc.

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