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Account Action

Published on .

Chicago Tribune Co. moved media planning and buying to Keroff & Rosenberg, its agency for creative and strategic planning, from Hal Riney & Partners Heartland, both Chicago. According to Competitive Media Reporting, Tribune spent $3 million in 1997.

Money Store, Union, N.J., to Sanchez & Levitan, Miami, as first Hispanic agency; spending was estimated at $1 million.

Copyright April 1998, Crain Communications Inc.

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