Sara Lee Corp.'s Champion Products, Winston-Salem, N.C., moved its $5 million to $10 million account to Long Haymes Carr, Winston-Salem, from TBWA Chiat/Day, New York, said executives close to the account. Long Haymes Carr, TBWA Chiat/Day and Champion could not be reached for comment.
Smart & Final, Vernon, Calif., a warehouse grocery chain, to Phelps Group, Santa Monica, Calif., for creative and Western International Media for media buying for its $5 million account. Effective Marketing Strategies, Marina del Rey, Calif., was the consultant. Italia/Gal, Los Angeles, was the incumbent.
Copyright April 1998, Crain Communications Inc.