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Account Action

Published on .

Suiza Foods Corp., Dallas, to DDB Needham Worldwide, Dallas, for its $8 million to $12 million account, including brand development for fluid dairy products and marketing for Suiza unit Morningstar Foods. Suiza did not have a previous agency. Morningstar, acquired by Suiza last year, previously used PCG, Dallas.

Copyright April 1998, Crain Communications Inc.

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