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Account Action

Published on .

Ziebart International Corp., Troy, Mich., to Horizon Media, New York, for media planning and buying on its $4 million to $6 million carcare solutions account.

Financial services marketer Washington Mutual, Seattle, to La Agencia de Orci, Los Angeles, as first agency for Hispanic advertising. Radio, print and outdoor ads are to break in Miami, Los Angeles, San Francisco and San Diego later this year. Spending was not disclosed.

Copyright April 1998, Crain Communications Inc.

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