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Southern Methodist University Department of Athletics, Dallas, to DDB Needham Worldwide, Dallas; there was no previous agency. Spending was not disclosed.

New York Yacht Club, New York, named Mullen, Wenham, Mass., marketing services agency for Young America Challenge, the club's entry in the next America's Cup yacht race. Mullen was also named an official sponsor. Spending was not disclosed.

Copyright May 1998, Crain Communications Inc.

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