, the spirits arms of Diageo, London, to J. Walter Thompson Co., London, for its Tanqueray gin brand in all markets outside the U.S. Deutsch
, New York, will continue to handle the brand in the U.S. Tanqueray was previously handled by different agencies in various international markets. Spending was not disclosed.
Goodby, Silverstein & Partners, San Francisco, dropped out of the $40 million Kinko's review, citing conflict concerns raised by client Hewlett-Packard Co. Four other shops were previously named as contenders (AA, May 11).
Copyright May 1998, Crain Communications Inc.