SegaSoft, San Francisco to Wiley & Associates, Westlake Village, Calif., to handle the fall launch of its Cosmopolitan Virtual Makeover Collection and Essence Virtual Makeover Collection CD-ROM products. Spending wasn't disclosed. Print ads will run in October issues of Cosmopolitan, Essence, Mademoiselle, YM and other magazines targeting women and teen girls.
Instant Video Technologies, San Francisco, to Asylum, San Francisco, first agency for its $3 million account. IVT is preparing to launch Burstware, software to deliver video over computer networks. Also to Asylum: Entros, Seattle, as first agency. Entros plans to open 12 adult-targeted interactive game centers with restaurants by 2000. Spending was not disclosed.
Copyright June 1998, Crain Communications Inc.