Account Action

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Herbal throat drop marketer Ricola USA, Morris Plains, N.J., to Ciociola & Co., New York, for its $6 million to $10 million creative account. New TV and radio ads break this fall. U.S. advertising for Riccola had been handled by Swiss agencies. Maxwell Marketing, Montvale, N.J., handles media.

Collision Avoidance Systems, Atlanta, and Motorola, Schaumburg, Ill., assigned the autumn launch of Blind-Sight, an automotive system that detects objects not easily visible to drivers, to Pringle Dixon Pringle, Atlanta. Spending was not disclosed.

Cellular South, Jackson, Miss., is reviewing its $1.5 million account. Incumbent Fricks/Firestone, Atlanta, is not participating.

Copyright June 1998, Crain Communications Inc.

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