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Account Action

Published on .

Barnes & Noble to TBWA Chiat/Day, New York, to handle its estimated $35 million to $40 million online book selling account. TBWA Chiat/Day beat out finalists Deutsch and DDB Needham Worldwide, both New York; incumbent Weiss Whitten Stagliano, New York, did not participate.

Toshiba America Consumer Products, Wayne, N.J., to Heitner Weiss, New York, for creative on an upcoming print campaign promoting TV sets, with estimated spending of $2 million. Incumbent Ferrell Calvillo Communications, New York, handles media and other Toshiba work.

Research company Roper Starch Worldwide, New York, has signed a letter of intent to merge with Response Analysis Corp., Princeton, N.J.-based market researcher. Terms were not disclosed.

Copyright July 1998, Crain Communications Inc.

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