Toshiba America Consumer Products, Wayne, N.J., to Heitner Weiss, New York, for creative on an upcoming print campaign promoting TV sets, with estimated spending of $2 million. Incumbent Ferrell Calvillo Communications, New York, handles media and other Toshiba work.
Research company Roper Starch Worldwide, New York, has signed a letter of intent to merge with Response Analysis Corp., Princeton, N.J.-based market researcher. Terms were not disclosed.
Copyright July 1998, Crain Communications Inc.